PPC, or Pay-Per-Click is an advertising model designed to put you in control of your direct costs in acquiring a new customer. As the name indicates, your company can advertise to a targeted audience, and only pay when someone has shown interest, or has "clicked" your advertising. This model allows for you to intelligently allocate your budget and only pay for prospects who want to know your offerings. One of the most popular platforms for PPC advertising is through Google Adwords.
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