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SEO Terms

“Deliverable“- It is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project [source: HTTP://EN.WIKIPEDIA.ORG/WIKI/DELIVERABLE]

“SEO” –Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. [source: HTTP://EN.WIKIPEDIA.ORG/WIKI/SEARCH_ENGINE_OPTIMIZATION]

“Social Media Optimization” - It is set of methods which are used to generate publicity through social media.

“Search Engines” – It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.

“Client’s Competitor” – It is an individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/near by geographic location(s).

“Keyword” – Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.

“Keyword Research” – It is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.

“URL”- It is the address of the web page on the Internet.

“Website Usability”- It means how easy it is for visitors to use your website.

“Website Accessibility”- It means how accessible your web pages are to your visitors and search engines.

“User Engagement”- It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.

“Conversions”- Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic etc.

“Conversion Rate”- It is the percentage of visits which result in goal conversions.

“KPI”- KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.

“Confidential Information”- It includes but is not limited to, any and all fees, services, documents, recommendations, reports, e-mails, postal mail, courier or phone/skype consultation for the purpose of reporting, recommending or educating the client by [Your Company Name] for carrying out search engine optimization services.