Most small business websites miss some of the main key components you need for your website to be successful.
1) Call to Action, without a main call to action customers won't know why they are visiting your website, or what your company has to offer. Make sure you make it clear why you want customers to visit your website.
2) Poor Design, 41% of small business owners say that they plan to improve their site with a redesign. Make sure that your website is visually appealing and easy to understand and read.
3) No Social Media links, allowing your customers to share your brand via social media will help enable you to reach customers you might not otherwise target.
4) No mobile optimization, Most people today look at website from their mobile devices. Without the ability to target this audience, you can be missing out on key consumers.
Following these few simple steps can actually help you gain more customers to your website.