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Q?
What is PPC?
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A.
PPC, or Pay-Per-Click is an advertising model designed to put you in control of your direct costs in acquiring a new customer. As the name indicates, your company can advertise to a targeted audience, and only pay when someone has shown interest, or has "clicked" your advertising. This model allows for you to intelligently allocate your budget and only pay for prospects who want to know your offerings. One of the most popular platforms for PPC advertising is through Google Adwords.
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Q?
What are the deliverables and how do you measure success?
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A.
Before we begin an ongoing relationship, we will, with your help, create a strategic plan to be able to measure your successes.
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Q?
Are you simply doing an account setup or will you provide ongoing management of the account?
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A.
Typically we take full responsibility of your Adwords account to ensure a holistic approach.
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Q?
Is there any content that I need to provide for PPC?
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A.
Although you don't need to provide a lot of content, we would like to have a "sit down" to get a comprehensive understanding of who you customers are so we can better support your campaigns.
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Q?
How long will it take to see an ROI from my PPC campaign?
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A.
Bright Idea Marketing is dedicated to make your return as high as possible while minimizing wasteful spending. Before working with you on an ongoing basis, we require an initial analysis report ($495). This analysis report, or IAR, delves into your business, your industry, and competitors. By having this information readily available, both of us can see where your opportunity exists, and if this opportunity would translate into a great relationship with us. If you decide to work with us, using the IAR Report becomes the perfect starting point for building your campaigns. Our short-term goal is to bring you customers right away, with the long-term goal of optimizing how much you pay for them.
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Q?
What is included in the monthly price for a PPC campaign?
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A.
Besides our amazing customer support, a dedicated senior account manager, and our need to exceed our clients expectations? Many things like: tracking, reporting, goal tracking, conversion optimization, ad copy writing, and our proprietary in-house software. Find out more on our PPC Management page or Contact Us directly
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Q?
Are your websites mobile ready (responsive design)?
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A.
All of our websites are built with mobile responsive design in mind. Each project is tested with the modern web browser for design and functionality.
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Q?
Does Bright Idea Marketing provide Branding and Design services?
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A.
Yes! Whether you need a simple graphic, a corporate logo, or strategic vision planning, we offer the resources to help strategize brand development as well
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Q?
Will I be able to edit my website, or do I have to have Bright Idea Marketing do that?
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A.
Bright Idea Marketing builds all of our websites in WordPress CMS. As a result, we make it very easy for the client to edit the website without our interaction. However, if you prefer us to manage the website content, we provide maintenance and development services.
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Q?
Does Bright Idea Marketing provide hosting?
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A.
Bright Idea Marketing does not provide hosting services, however we can provide professional recommendation with providers that we work with.
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Q?
Does Bright Idea Marketing help provide content for my website, or do I need to provide it?
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A.
We typically expect all text, graphic, or video content to be provided by the client. However, if you do not have any portions of content, we are able to provide professional writing or video production service as a separate service offering to accommodate this.
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Q?
How long will it take to build a website?
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A.
Not any one website is identical. Each website has it’s own needs. Although we provide custom programming and functionality into our websites as a service, our typical project has a primary purpose to have a lead generation tool and conversion increase to attract new customers. 45-60 days
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Q?
Do you accept payments, or is it a one-time pay in full charge?
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A.
We typically request a minimum 75% deposit for any web projects as good faith gesture and allow for partial labor costs to be met. Once the website has been completed, set live, and approved by you, we send the final invoice for the remaining balance.
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Q?
How much does it cost to build a website?
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A.
Websites can vary drastically in complexity depending on the functionality and design you are looking for. Because of this, we don’t think it would be a fair representation to provide costs without fully assessing your goals and needs with an initial discovery meeting.
