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The Map is not the Territory

It is important to learn through doing things yourself. An amazing quote by Alfred Korzybski said the map is not the territory. In other words, seeing the map doesn't equate to your understanding of the territory at ground level. At some point, however you need to take direction from those who have already gone down…
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A Quick Way To Lose Money [FB Ads]

You are in a dark room, sitting at a conference table that seems to stretch for miles. In the room opposite of you is the CEO of the largest company in the world. You just pitched the biggest deal your company has ever proposed. After a long silence that felt like years, you finally say…
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FB: Should I Boost Posts or Run Ads?

Facebook Ads are complicated! How do I know what campaign objective to use? I just want sales, should I still do a Brand Awareness campaign?   How do I sell my new AI chair on Facebook's Teleporter Ad Platform? (It's going to happen folks. Mark your calendars.) I see these sentiments all too often. And I…
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