Search engine Optimization (SEO) is the process of optimizing your website for a better positioning on specific searches in the search engines. For example, when someone searches in Google for “plastering mount dora”, the SEO goal would be to have your website to show up within the first ten results, so you could potentially procure additional leads that would not normally have found you through other means.
The search engine goals are to provide the most relevant results to the people who are searching. By doing this, they take the overall authority of each website they encounter (indicated by content, people linking to it, and social signals such as likes) and combines it with the most relevant websites related to the search the “searcher” typed in.
There are 5 main aspects that affect how Google ranks your website. Content (Relevancy) + Structure +Linking + Social + Overall Authority
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