Social networking has become so popular that it is a part of everyday life for some. 79% of the top 100 companies in the Fortune 500 list use Facebook, Twitter, Youtube, or a blog to communicate to their customers. Most people trust recommendations from family and friends. With Social Media becoming a big tool for sharing these recommendations, this can turn shares and clicks into customers and cash. Approximately 46% of online users count on social media when making a purchase decision.
Social Media/Digital Marketing takes patience and timing. There is no one-size fits all to this process. You can’t just jump into a network and see instant results without taking the time to meet the right people, connect, share, and grow. First you need to figure out what networks will be best for you and reaching your target market. I do not recommended that you join all social networks out there, unless you can afford to have a team of people working on your social media. Instead, find 3 to 4 that best suite your company and focus on growing them. Make sure you post or tweet daily and have engaging content. The more you can get people to comment, retweet, share and like, the more people will find your company.
Use the rule of 1/3s when posting. Make 1/3 of your posts original content, the second 1/3 reposts, which is sharing or retweeting from other people/companies but make sure you give them credit, and the last 1/3 would be selling your product. If you company sells a product, you don't want to oversell on social media or you'll lose followers. Try to post once or twice a week about promoting your product or where to get it. Just make sure you tie relevant content to the post to make it worth it for people to share.
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