You need to focus on your competitive advantage, and not string yourself out to please the client. You still need to be able to offer complementary services to your customers without exceeding your core. In the book, Good to Great, Jim Collins describes the "hedgehog concept", which defines your core competency as one of the most important aspects of any business to excel in their industry.
Many companies find that to attract and service a customer for one servce require another to be performed. By partnering with Bright Idea Marketing, you can focus on what you do best while still maintaining your brand equity and serving the client.
How does our strategic alliance program work?
Simple. After our discovery meeting of defining your core, we will set up accounts under your name, and set up our team to work as you. We can work with an internal staff member, or directly work your client, your choice.
Your company shouldn't focus on trying to be the best at everything. Give us a call to see how we can help.
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