PPC, or Pay-Per-Click is an advertising model designed to put you in control of your direct costs in acquiring a new customer. As the name indicates, your company can advertise to a targeted audience, and only pay when someone has shown interest, or has "clicked" your advertising. This model allows for you to intelligently allocate…
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What are the deliverables and how do you measure success?
Before we begin an ongoing relationship, we will, with your help, create a strategic plan to be able to measure your successes.
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Are you simply doing an account setup or will you provide ongoing management of the account?
Typically we take full responsibility of your Adwords account to ensure a holistic approach.
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Is there any content that I need to provide for PPC?
Although you don't need to provide a lot of content, we would like to have a "sit down" to get a comprehensive understanding of who you customers are so we can better support your campaigns.
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