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PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, visit our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.
How do we use your information?
Bright Idea Marketing may collect and use
user's personal information for the following purposes:
To improve customer service
The information you provide helps us
respond to your customer service requests and support needs more efficiently.
To personalize user experience
We may use information in the aggregate to understand
how our users as a group use the services and resources provided on our Site.
To improve our Site
We may use the feedback you provide to improve our products and services.
To process payments
We may use the information Users provide about themselves
when placing an order only to provide service to that order.
We do not share this information with outside parties except
to the extent necessary to provide the service.
To share your information with third parties
We may share or sell information with third parties for marketing or other purposes.
To run a promotion, contest, survey, or other Site feature
To send Users information they agreed to receive about topics
we think will be of interest to them.
To send periodic emails
We may use the email address to send User information
and updates pertaining to their order. It may also be used to respond to their inquiries,
questions, and/or other requests. If User decides to opt-in to our mailing list,
they will receive emails that may include company news, updates, related product
or service information, etc.
If at any time the User would like to unsubscribe
from receiving future emails, we include detailed unsubscribe instructions
at the bottom of each email or the User may contact us via our Site.
We may use the information we collect from you when you register,
make a purchase, sign up for our newsletter, respond to a survey
or marketing communication, surf the website,
or use certain other site features in the following ways:
To personalize the user’s experience and to allow us to deliver the type of content
and product offerings in which you are most interested.
To administer a contest, promotion, survey, or other site feature.
To send periodic emails regarding your order or other products and services.
By submitting your information on this website or any subdomains associated,
you are consenting to receive communications via live telephone,
an automatic dialing system, pre-recorded messages, or text messages
from Company or its subsidiaries, affiliates, or agents at the telephone number provided including your wireless number (if provided) even if you are
on the national or state “Do Not Call” list, as well as via email regarding
an opportunity to qualify for and get insurance policies.
By agreeing to these terms, you are authorizing us to engage in telemarketing
(i.e., to receive offers related to the seller’s products or services).
You also agree that the calls may be made using automated technology.
Your telephone company may impose additional charges for text messages,
and you may revoke your consent. You, as the consumer,
are not required to provide consent as a condition of purchasing products or services.
Your consent to receive communications in this way is not required
as a condition of purchasing any goods
or services at any time through any reasonable manner.
You acknowledge that you have read and understand all of the
How do we protect visitor information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We use regular Malware Scanning.
We use an SSL certificate
We support SSL protection on every page.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers
to your computer’s hard drive through your Web browser (if you allow)
that enables the site’s or service provider’s systems
to recognize your browser and capture and remember certain information.
and process the items in your shopping cart.
They are also used to help us understand your preferences based on
previous or current site activity,
which enables us to provide you with improved services.
about site traffic and site interaction so that we can offer better site experiences
and tools in the future.
Help remember and process the items in the shopping cart.
Compile aggregate data about site traffic
and site interactions in order to offer better site experiences
and tools in the future.
We may also use trusted third-party services
that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent,
or you can choose to turn off all cookies.
You do this through your browser (like Internet Explorer) settings.
Each browser is a little different, so look at your browser’s Help menu
to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled.
It won’t affect the user's experience which makes your site experience
more efficient and some of our services will not function properly.
However, you can still place orders .
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties
your personally identifiable information unless
we provide you with advance notice.
This does not include website hosting partners and other parties
who assist us in operating our website, conducting our business, or servicing you,
so long as those parties agree to keep this information confidential.
We may also release your information when we believe release is appropriate
to comply with the law, enforce our site policies,
or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information
may be provided to other parties for marketing, advertising, or other uses.
We do not include or offer third party products or services on our website.
Google’s advertising requirements can be summed up by Google’s Advertising Principles.
They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
Google’s use of the DART cookie enables it to serve ads
to our users based on their visit to our site and other sites on the Internet.
Users may opt out of the use of the DART cookie
We have implemented the following:
Demographics and Interests Reporting
We along with third-party vendors, such as Google
use first-party cookies (such as the Google Analytics cookies)
and third-party cookies (such as the DoubleClick cookie)
or other third-party identifiers together to compile data
regarding user interactions with ad impressions,
and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the
Google Ad Settings page.
Alternatively, you can opt-out by visiting the
Network Advertising initiative opt-out page or permanently using the
Google Analytics Opt Out Browser add-on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites
The law’s reach stretches well beyond California to require a person or company
in the United States (and conceivably the world) that operates websites
collecting personally identifiable information from California consumers
stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.
See more at:
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Users are able to change their personal information:
By emailing us
How does our site handle do not track signals?
We don’t honor do not track signals.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13,
the Children’s Online Privacy Protection Act (COPPA) puts parents in control.
The Federal Trade Commission, the nation’s consumer protection agency,
enforces the COPPA Rule, which spells out what operators of websites
and online services must do to protect
children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law
in the United States and the concepts they include
have played a significant role in the development of data protection laws around the globe.
Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the user via in-site notification when available
Within 7 business days
We also agree to the individual redress principle, which requires
that individuals have a right to pursue legally enforceable rights against data collectors
and processors who fail to adhere to the law.
This principle requires not only that individuals have enforceable rights
against data users, but also that individuals have recourse to courts
or a government agency to investigate and/or
prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email,
establishes requirements for commercial messages,
gives recipients the right to have emails stopped from being sent to them,
and spells out tough penalties for violations.
We collect your email address in order to:
Send information, respond to inquiries, and/or other requests or questions.
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
Other ways to optimize user experience
To be in accordance with CANSPAM we agree to the following:
NOT use false, or misleading subjects or email addresses
Identify the message as an advertisement in some reasonable way
Include the physical address of our business or site headquarters
Monitor third party email marketing services for compliance, if one is used.
Honor opt-out/unsubscribe requests quickly
Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.
359B West Alfred Street
Last Edited on 2017-05-23
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359 West Alfred Street, Tavares, Florida, 32778